Here is a list of the top 5 things you can do to improve the content when you are targeting a local market.

1. Determine the most important messages you want to communicate to your target market.
2. Put yourself in the position of a potential client of yours; determine the keywords and key-phrases they will use while searching for what you offer.
3. In order of priority, craft a “top 10″ list of keywords and key-phrases out of what you have outlined in the first two steps.
4. Using your “top 10″ list focus each content grouping on one keyword or key-phase from the list; the first content grouping should be for your most important keyword and descend in order from there.
5. While writing the content, tie the keyword or key-phase that is the focus of the grouping to your market area. For instance, if the keyword is “bikes” and your market area is “Barrie, ON”, then write content that links the “what” and the “where” as much a possible.

Hint: Successful search engine optimization (S.E.O.) takes experimentation. Update and improve your content often and track what works.

So we’ve just gained a new client who needs a bit of local seo done to their site. Since we specialize in local seo and car dealers we decided it was time to share a mission with the small car dealerships of the world. We will take you on this journey with us and allow you to watch and study how we can make a local car dealer rise to the top of the most valuable keywords in the area.

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One of the most clicked areas on Google’s home page is defiantly the first 4 or 5 result’s. But what if, because of national competition, your SEO efforts just aren’t strong enough to even get you on the first, second, third, or even fourth page. What if there were a way to completely take over one the first positions on a local search. Would this help your business? (more…)

Local SEO strategies take time. This is not something that you want to rush. Don’t take that wrong because many SEO professionals can make your site appear in as little as a couple of hrs., but for a local reach we want to get stable results and long lasting placement, not placement that fades away in a month.

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