Here is a list of the top 5 things you can do to improve the content when you are targeting a local market.

1. Determine the most important messages you want to communicate to your target market.
2. Put yourself in the position of a potential client of yours; determine the keywords and key-phrases they will use while searching for what you offer.
3. In order of priority, craft a “top 10″ list of keywords and key-phrases out of what you have outlined in the first two steps.
4. Using your “top 10″ list focus each content grouping on one keyword or key-phase from the list; the first content grouping should be for your most important keyword and descend in order from there.
5. While writing the content, tie the keyword or key-phase that is the focus of the grouping to your market area. For instance, if the keyword is “bikes” and your market area is “Barrie, ON”, then write content that links the “what” and the “where” as much a possible.

Hint: Successful search engine optimization (S.E.O.) takes experimentation. Update and improve your content often and track what works.

Tags: Local SEO, SEO Traffic, Small Business SEO