About Summit Place Kia.

Summit Place Kia is a New and Used car dealer located in Waterford, Mi. They are a Certified Kia dealership and also sell used cars. They have a preexisting web site so we are going to work with content that they already have, plus add some of our own.

SEO Plan Step 1

With this client our SEO plan will focus on obtaining top placement in 4 search engines, Google, Yahoo, MSN, and Ask, at the local level. What this means is that all of our keywords will be a minimum of 2 words. In the end we want to be able to be a top placement for the tri-state area. Much more than that it’s not cost effective for the client.

Focus Locally

If no one knows about you how can you succeed, the best web sites are the web sites that people use.

We working with an area that’s about 30 mile around so our first steps will be figure out what the city, township, and county names are that we are dealing with.

What do they want to come up in the serps for.

Now that we have already accomplished that we can move onto different keywords on sub pages. So our first example will be to gain a high (perferbly top 3 spot, but we want to crack the top 10 first) position in Google for the “city name + used cars”. The reason we choose “city name + used cars” is because we should see the best results and “city + product” because at this point in time people are focusing on broader set of keywords. Not that it wrong to focus broad, it’s just makes more sense that someone would attach their city name in a search before seraching broadly. We also know from various resources that some search engines now display local results within serps. This is because figurtivaly speaking you want buy something with a high price tag, locally. People just feel more comfortable with it.

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